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Instafamous. 100k followers. Viral sensation. What does it take to be an internet star? In the age of social media, everyone wants to be validated. Whether it’s a like, a comment, or a follow, online presence is key. But sometimes, the line between a person’s social media presence and their real-life personality gets blurred.

Follow Me follows one young man’s struggle to be noticed by the world and the subsequent darkness that consumes him. The seven-part web series stars Luke Gunn as Zach Mullen, a musician looking for his place in a sea of online voices. When fellow musician Maddie Jacobs (Zoë Lillian) and Zach cross paths, they think making music together could broaden their fanbase.

But is the music really better together, or is Zach more suited for a solo career?

Episode 1 of the suspenseful web series premieres today, with the rest of the season coming out November 21. “Even at 25, I feel like a crotchety old man confused by how far some people will go for virtual validation,” says series creator, Kyle Kuchta. Coming off of his horror convention documentary Fantasm, Kuchta teamed up with director of photography Steve Darby to bring the web series to life. “It comes from a place of fear, uncertainty and mistrust.”

The series also stars Toby Marks, with original music composed by Nick Anaya.

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